About Us

Who We Are

Selam, a visionary designer, was inspired by the rich tapestry of Ethiopian culture. She saw the beauty in traditional textiles and the potential to breathe new life into them. With a passion for design and a commitment to empowering women, she founded Beinzirt.

Beinzirt's journey began with a small workshop, where skilled artisans meticulously transformed handwoven cotton into stunning garments. Each piece is a labor of love, reflecting the intricate details and unique patterns of Ethiopian heritage. From the delicate "Menen" to the sturdy "Gabi," every fabric tells a story, woven with care and precision.

Selam's vision extends beyond fashion. She's committed to empowering women by providing training and opportunities. By supporting local artisans, Beinzirt contributes to the economic growth of the community.

Today, Beinzirt has grown into a thriving business, offering a diverse range of products, from elegant dresses and stylish shirts to cozy home textiles. Their flagship store in Addis Ababa is a haven for those who appreciate the beauty of traditional Ethiopian design. Beinzirt continues to inspire and innovate, blending timeless traditions with contemporary style.